By 2025, 60% of B2B sales organizations will transition from experience- and intuition-based selling to data-driven selling (Gartner Future of Sales 2025 Report). Why? Because buyers now prefer to engage with sellers through digital and self-service channels, making multi-experience selling a must have.
To succeed in this new physi-digital selling world and drive revenue, Capgemini’s Guided Selling solution enables organizations to move from a seller-centric approach to an integrated and interdependent buyer/seller–centric approach. This approach creates a personalized, value-based experience leading to a fulfilling buyer’s journey and increased sales and profitability. The solution is designed to guide sellers through the entire sales cycle and increase pipeline visibility as well as provide a better overall view of the buyer profile and lifecycle.
Guided Selling is a framework that places data, AI, and technical solutions like e-commerce, CPQ, billing, and customer service capabilities, enabling recommendations at every stage of the sales journey. The solution guides buyers through their entire journey and helps sales representatives close their deals seamlessly.
