Connected health is a rapidly growing market driven by a need for more efficient and cost-effective healthcare, increasingly pushed towards remote monitoring and out of hospital care with the promise of better outcomes through personalized medicine.

Software as a Medical Device (SaMD) is the regulated sub-segment of connected health solutions, including digital therapeutics (DTx).

Industry demands are accelerating convergence of digital health technologies, combining patient centric applications with telehealth and HCP dedicated apps as part of a holistic healthcare ecosystem, but also increasing complexity. Real World Data combined with advanced analytics and AI are revealing patient insights, driving better outcomes and enabling personalized, value- driven care.

Accelerating technological change has created new ways for providers to engage with patients, creating a need to deliver SaMD solutions quickly to maintain market relevance thereby challenging the traditional business models.