We are poised at the start of a new digital experience – the metaverse.

Accelerating the convergence of the physical and digital worlds, the metaverse will offer a multitude of new ways for us all to experience things differently – whether at work, home, or play. The metaverse represents the next stage of the Internet, enabling billions of people to connect in virtual worlds, experiencing real-life feelings. 

These public and private decentralized 3D virtual spaces will deliver online digital CX (customer experience) and EX (employee experience), generated by a sense of presence and space, speech, gesture, touch and even smell. Across sectors, organizations are eagerly talking about what the metaverse could mean for their marketing, their operations, and their employees.

But the metaverse is not just spaces to socialize, play games, and shop. Perhaps the platform’s greatest longer-term value is that it will give businesses the potential to build personalized and sustained relationships with customers, and develop immersive experiences for employees, helping them to work more efficiently, collaborate more effectively with colleagues, and attract and retain scarce talent.

Now is the time for businesses to understand the practical application of the metaverse – and how to explore its future potential. Experience things differently.