Passion for Sport

The America’s Cup is one of the most iconic events in the global sporting calendar. Global and technology-driven by nature, the prestigious sailing tournament embodies many of the Group’s values. As part of our new agreement to be Global Partner of the 37^th America’s Cup, we will bring our extensive expertise in digital innovation, sustainability, data, and AI to enhance the sporting performance and fan experience of this year’s competition.

Golf is a game of strategy and preparation. Its endless appeal lies in its challenge: chasing perfection on every shot in order to better your personal best. It’s the pursuit of the perfect approach. Like many industries, it is through insight, strategy, and experience that the best players create transformational moments, changing the future. Our partnership with Ryder Cup, one of the most tactically demanding events in golf, aligns perfectly with our expertise in using strategic insights to transform any business.

Technology now plays a vital part in many aspects of sports – enhancing the viewing experience, encouraging fan engagement, assisting teams and players to increase performance, and more. And as technology itself advances, so does its potential for enriching the sports experience.