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The rise of the Renewable Enterprise in the retail sector


Consumer-facing companies are constantly changing their strategies to better connect with their customers. In a time when consumer expectations are higher than ever, leading companies are still getting it done.

SAP plays a major role in a company’s ability to stay ahead of the curve. SAP S/4HANA in particular has been the dominant solution for retail and consumer-product companies, as it is an effective tool for capturing transactions and organizing a company’s operations with speed.

While consumer companies have to adapt to rising expectations and changing preferences, they still need to manage every stage between a customer’s first contact with a product to its ecommerce process and eventual front-door delivery. But all of this is done through standard processes. This needs a simplified database with a system that provides the company the ability to respond with speed, while helping it deploy the consumer pixie dust that makes the company special.

SAP S/4HANA enables just that. And more and more CPRD companies are starting to realize its potential.

The capability you must have today is to capture trends and adapt to the rapid rate of change. Responding to that change as you move closer to the consumer is essential and building up your system from a digital core using SAP S/4HANA is now a major enabler that should be adopted sooner rather than later.

In the retail sector especially, the current focus is on supporting customer engagement and giving them the personalized experiences they desire. To do this effectively, companies must embark on a transformation project and become a Renewable Enterprise that is equipped with the functionality to change speed and respond to new factors in the consumer landscape in real-time. With this framework in place, companies improve their speed of adoption to keep up with the constantly changing landscape.

Capgemini understands the challenges faced by CPRD companies in attending to consumers. We have a number of tools to take advantage of SAP S/4HANA and SAP’s Intelligent Enterprise landscape. We have built retail-specific capabilities and accelerators to take advantage of processes that you use as a standard, so they do what your business requires to adapt to the changing needs in the market.

We have also tailored SAP technologies for individual businesses, whether they are in consumer or retail products or even hotel distribution. This new model is available out-of-the-box, so we can immediately show your team the difference our solution will make.

As a Renewable Enterprise, you will focus less on the 90% behind the business processes and more on the crucial 10% that differentiates your company from the competition.

Author details John Waymire is an Executive Vice President with the Consumer Products, Retail, and Distribution sector and is responsible for the solutions Capgemini brings to market on SAP technologies. He has been with Capgemini for 17 years and has delivered client work on six continents.