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Connected engagement

Optimizing consumer choices to maximize the experience along the new purchase decision journey.

Data and digital platforms have fundamentally changed the consumer shopping journey. As consumers face increasing complexity of choice, data-driven marketing and personalization must simplifies the purchase journey and makes it easier for the consumer. As an end-to-end transformation partner, we help brands leverage data-driven marketing to activate new levels of personalization, simplify the purchase journey, and deliver what matters to today’s consumer.

Enabling agility and harnessing insights end-to-end for today’s multi-commerce world.

Our team of industry experts partners with consumer products brands to  enable the capabilities and business models that will provide them with direct access to consumers – drawing out consumer insights that will help them refine operations, develop new products, and create an enhanced experience.

Our DCX capabilities help organizations weave customer-centricity and -intimacy into the customer journey – connecting all channels through a comprehensive, holistic strategy and a cohesive, consistent customer experience.

    Connected marketing

    Connect and engage with your audience at the right moment with contextual and personalized experiences – while building relationships that last.

    Data-driven marketing

    The role of the CMO is evolving. Deliver on customer experience with creativity and data.

    Data-driven R&D

    We help you transform R&D to deliver the right product at the right time.

    Transforming digital core

    Will you maximize business value from adopting S/4HANA?


    We provide the insight-driven journey approach that starts small, demonstrates value in the first weeks, and scales fast.

    Inventive consumer brand experience

    We help brands stay relevant while they navigate a series of major shifts in a constantly transforming world.

    People Data Center (PDC)

    In collaboration with Unilever, we bring you the answer to changing consumer behavior.

      More client stories from across the Group

      Meet our expert

      Maria Søndergaard

      Director of Manufacturing & CPRD
      Maria Seierø Søndergaard is a highly experienced executive at Capgemini Denmark, having worked in the consulting industry for more than 22 years. Currently, she is responsible for managing two sectors: Consumer Products Retail & Distribution (CPRD) and Manufacturing. In addition, she is a member of the Danish Senior Management Team and has been responsible for the CSR agenda at Capgemini Denmark for many years. Maria also represents Capgemini in The Danish ICT Industry Association (ITB). She brings a wealth of knowledge, experience, and expertise to the Capgemini Denmark team and the many clients she supports.