“The modern buyer is digitally connected, socially engaged, and well informed. This means sales organisations need to transform their sales strategies, processes, and organisation structure. Organisations need to move from a seller-centric approach to an integrated and interdependent buyer/seller-centric approach. This approach will create a personalised, value-based experience leading to a fulfilling buyer journey, increased sales, and profitability.”

Wanda Roland, Global Offer Leader, Empowered Sales