Connected engagement

Optimizing consumer choices to maximize the experience along the new purchase decision journey.

Data and digital platforms have fundamentally changed the consumer shopping journey. As consumers face increasing complexity of choice, data-driven marketing and personalization must simplifies the purchase journey and makes it easier for the consumer. As an end-to-end transformation partner, we help brands leverage data-driven marketing to activate new levels of personalization, simplify the purchase journey, and deliver what matters to today’s consumer.

CONA Services supports Coca-Cola bottlers’ growth with SAP migration to Microsoft Azure

Migrating to Microsoft Azure provided cost savings, better performance, and more possibilities for the future

Johnson & Johnson transforms its demand planning and external manufacturing processes

Meeting customer demand more effectively

Tarte Delivers a Bold and Beautiful Digital Experience

Capgemini designs a sleek and stylish solution for the cosmetics leader

Barry Callebaut, G Suite and Capgemini: collaborating for success

Enabling agility and harnessing insights end-to-end for today’s multi-commerce world.

Our team of industry experts partners with consumer products brands to enable the capabilities and business models that will provide them with direct access to consumers – drawing out consumer insights that will help them refine operations, develop new products, and create an enhanced experience.

Our DCX capabilities help organizations weave customer-centricity and -intimacy into the customer journey – connecting all channels through a comprehensive, holistic strategy and a cohesive, consistent customer experience.

Connected marketing

Connect and engage with your audience at the right moment with contextual and personalized experiences – while building relationships that last.

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Data-driven marketing

The role of the CMO is evolving. Deliver on customer experience with creativity and data.

Data-driven R&D

We help you transform R&D to deliver the right product at the right time.

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Transforming digital core

Will you maximize business value from adopting S/4HANA?

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OutPerform

We provide the insight-driven journey approach that starts small, demonstrates value in the first weeks, and scales fast.

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Inventive consumer brand experience

We help brands stay relevant while they navigate a series of major shifts in a constantly transforming world.

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People Data Center (PDC)

In collaboration with Unilever, we bring you the answer to changing consumer behavior.

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More client stories from across the Group

<div class="col-md-4 storyBox"> <div class="storyInfo FirstStoryTextInFourStories"> <span class="storyTag"></span> <a class="storyTitle" href="https://www.frog.co/work/fitkitchen" aria-label="Nestlé: Connecting with a new target by extending an existing brand" http://target=_blank><h3 class="story-subtitle">Nestlé: Connecting with a new target by extending an existing brand</h3></a> <p>With the creation of the FitKitchen sub-brand, we met the challenge to create a new product line within the Stouffer’s brand that has satisfying, modern, protein-forward recipes and a masculine look and feel.</p> </div> </div><div class="col-md-8 storyBox"> <div class="imageWrapper imgWrapperFourStories escaper escaper-right"> <a href="https://www.frog.co/work/fitkitchen" aria-label="Nestlé: Connecting with a new target by extending an existing brand" http://target=_blank tabindex="-1"> <picture> <source srcset="https://qa.ucwe.capgemini.com/wp-content/uploads/2022/04/21_Case-Study-Nestle-01.jpeg?w=1024&quality=70" media="(min-width: 992px)"/> <source srcset="https://qa.ucwe.capgemini.com/wp-content/uploads/2022/04/21_Case-Study-Nestle-01.jpeg?w=1024&quality=70" media="(min-width: 768px)"/> <source srcset="https://qa.ucwe.capgemini.com/wp-content/uploads/2022/04/21_Case-Study-Nestle-01.jpeg?w=500&quality=70" media="(min-width: 0)"/> <img loading="lazy" class="box-img" src="https://qa.ucwe.capgemini.com/wp-content/uploads/2022/04/21_Case-Study-Nestle-01.jpeg" alt="" style="object-position: 0% 0%; object-fit: cover;"> </picture> </a> </div> </div>

Synapse collaborated with Nike and their partners to develop electromechanical architecture options for the Nike+ FuelBand

DIAGEO: Applying multiple prototyping methods to explore and refine new concepts

Coca-Cola: Launching a revolutionary new beverage fountain eexperience

Research and insights

Point of view

The wake-up call: Consumer products and retail organizations should brace future disruption with a resilient supply chain