B2B companies navigate platforms and portals

There are many differences between B2B and B2C platforms. Can the former ever be as successful as the latter? If so, what are some of the obstacles business models and strategies must overcome?

These are just a few of the issues we explore in the latest episode of the Future Sight podcast.

Geoffrey Parker, Leonardo Serra, and Leonardo Weiss join host Liz Lugnier to discuss key considerations for the four main types of B2B platforms: IP&S, IoT, Data Aggregation and Collaboration, and Marketplace. They tackle the difficulty of identifying a sound platform strategy, examine Platform Natives and Product to Platform models, and list several common pitfalls.

With platforms like Facebook, Uber, and Airbnb rising to global proportions, we are all familiar with B2C success. Yet, B2B platforms have struggled. There is no reason they cannot reach the same heights. They just need to adopt the right approach. The research and work done by today’s guests are aimed at helping them do just that.

Download or listen now for the low down on the rise of B2B platforms!