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Capgemini
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    Capgemini Research Institute

    Our number one ranked think-tank

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Customer Experience

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Your customers are unique. Different needs, different expectations, different preferences.

How do you connect emotionally to build long-lasting relationships with them – and enable your employees to give them a personalized experience across all interactions?

What’s more, there are thousands of them. Possibly, millions. How do you gather data on each one, make sense of it, and act on it individually – and in real time? How do you acquire and keep your customers?  

We can help you transform the way you provide engaging experiences to your customers and employees, end to end, so you can build relationships that are valued by every individual customer, and which help you grow your business.

We do it globally, in an industrialized way, with you, and for you.

You. At scale.

Client Stories

Valmet – Global delivery of business and engineering application management

Valmet is a leading global developer and supplier of process technologies, automation and services for the pulp, paper and energy industries.

Read more

Volkswagen Group Sweden revamps the customer experience with Salesforce

The automotive OEM partners with Capgemini to implement a new CRM platform based on Salesforce and MuleSoft technology to deliver a better customer and employee experience

Read more

Hel.fi -palvelun teknologiavalinta ja arkkitehtuurin päivitys

Capgeminin strateginen kumppanuus Helsingin kaupungin kanssa on jatkunut yli 10 vuotta. Yhteistyöhön on mahtunut satoja kaupungin digitalisaatiota ja toimivuutta edistäviä hankkeita. Tuorein esimerkki on kuntalaisia palvelevan hel.fi -palvelun uudistustyö, jonka suuntaa Capgemini on määrittänyt teknologiavalinnan ja sivuston arkkitehtuurin osalta.

Read more

TAG Heuer introduces a new ecommerce ecosystem to drive online engagement

Working with Capgemini, TAG Heuer develops and rolls out a new ecommerce ecosystem that drives improved online sales and sets the company apart from other luxury watchmakers

Read more

HEMA creates exceptional simplicity for customer service

HEMA wanted to offer a distinctive customer experience by becoming more customer-centric and focusing on loyalty. Working with Capgemini, HEMA implemented the Salesforce Service Cloud and Social Studio, which enabled customer service agents to gain a comprehensive, 360-degree view of shoppers

Read more
Read more of our client stories

What we do

Immerse your audience

Immersive experiences can give your customers and employees the ability to do what they may not have been able to do – or do things in a unique way. 

Immersive experiences can effectively provide superpower-like capabilities and experiences to customers, employees, and other users. Technology is the enabler. Feel the power of Immersive Experiences.

Connect your marketing

Today’s brands must adapt to truly connect to rapidly changing customer and employee experiences.

With real-time insights into your customer expectations, you can connect and engage with your audience at the right moment with contextual and personalized experiences – while building relationships that last.

Empower your salesforce

Why is your customer average order value lower than the benchmark?

Find out how to increase your sales, expand the range of channels people use, build long-term B2B relationships, and turn your average salespeople into star performers.

Augment your customer service

Everyone loves great customer service.

You can benchmark your contact center operations, evaluate the efficiency of field service programs, and use AI to improve performance, so you can make (and keep) customers happy. And you can reduce your cost-to-serve at the same time. Service excellence builds brand loyalty and advocacy.

Realize your commerce potential

Customers expect brands to engage with them on their terms.

They expect personalized, memorable, engaging and seamless experiences across the entire customer journey. Make your supply chain, order-to-quote, new channels, in-store trade, D2C, and online business work together seamlessly. Give yourself ambitious new growth targets – and achieve them.

Drive customer experience with data

Drive a personalized customer experience with data.

To truly win the hearts and minds of your customers, you need to go beyond traditional CDPs and deliver a holistic approach to orchestrate a dynamic, interconnected customer experience powered by data. 

Make your customer operations intelligent

Drive a frictionless customer experience across your organization.

To do this, implement a scalable, cloud-based, omnichannel platform that puts your customers at the center.

Smart Mobility Connect

Empowering OEMs to create the mobility ecosystem of the future designed with people at heart.

Capgemini Invent
Learn more

Inventive brand experience

Reimagining your brand to become better connected, more empathetic and more relevant.

Capgemini Invent
Learn more

Inventive shopping

Focusing on the crucial question, what kind of retailer do your customers need you to be?

Capgemini Invent
Learn more

Inventive banking

Defining your role to thrive in the highly disruptive environment of next generation digital banking.

Capgemini Invent
Learn more

Inventive insurer

Delivering the next generation of digital insurance business models.

Capgemini Invent
Learn More

Inventive telecoms

It’s time to switch your business strategy model from traditional products to next generation smart connected products and services. 

Capgemini Invent
Learn more

Research and insights

Point of view

The metaverse: Friend or foe to the CMO?

Report

A new playbook for chief marketing officers

capgemini-research-institute
Report

Total immersion: How immersive experiences and the metaverse benefit customer experience and operations

capgemini-research-institute
Customer first with connected marketing
Financial services

Point of view: How to put your customer first with connected marketing

Financial services

Five key challenges and opportunities for chief marketing officers

Expert perspectives

Technology Trends for Businesses in Finland with the TechnoVision Report

Jukka Tuominen
May 27, 2022

How a few operators have changed customer communication forever

Yannick Martel
Apr 22, 2022

Mutkaton ostoskokemus ja kauppiaan vastuullisuus ovat suurimpia valtteja tämän päivän myyjälle

Capgemini
Sep 29, 2022

Capgemini recognized as a ‘Leader’ in Customer Experience Strategy Consulting Practices 2022 report by independent research firm

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Meet our experts

Jukka Tuominen

Jukka Tuominen

Head of Customer Experience Offering & CX Presales Lead, Capgemini Finland
Jukka is responsible for Capgemini’s Salesforce offering in Finland market. He has broad experience in CX, CRM and Salesforce, and has held leading roles in various digital projects including large scale international CRM transformations.
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Nina Antipin

Nina Antipin

CX & Design Lead
Nina is CX & Design Lead in Capgemini Finland. She is design and marketing professional with an extensive knowledge of creating and leading effective CX, brand, business, design and marketing strategies. She is passionate about future design and creating innovative CX strategies that helps customers to create more value for their business. Nina believes in motivational, growth mindset and people-oriented leadership approach.
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Marjut Kytösalmi

Marjut Kytösalmi

Head of Digital & Application Services Practice, Capgemini Finland
Marjut leads our Application Services Practice and Digital People unit. Apps Practice is our local team of application design and development experts from Business Technology solutions, SAP, Cloud to Digital.  Digital unit comprises multiple competences from design to development for end-to-end digital services development i.e. Customer Experience development experts.
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