

Media and entertainment
For the media and entertainment industry, it’s always been about the content. But who delivers it, how they do it, and how well they do it – those are the game-changers.
To succeed in this market, everything needs to pivot around individual customers. Who are they? How do they behave? And how do organizations respond, with content production, delivery and consumption that excites them – and that also creates business value?
At Capgemini, we work with industry leaders. We help them understand the changing environment, and also their customers. We help them reach people, and get close to them. We’re committed to digital transformation. But also, in this market, we know it’s all about the content – and the customer, too
What we do
Research and insights
Expert perspectives
Data-first approach improves audience experiences and drives advertising revenue in the streaming world

The new era of media: how moving from push to pull changes the game
