Media and entertainment

For the media and entertainment industry, it’s always been about the content. But who delivers it, how they do it, and how well they do it – those are the game-changers.

To succeed in this market, everything needs to pivot around individual customers. Who are they? How do they behave? And how do organizations respond, with content production, delivery and consumption that excites them – and that also creates business value?

At Capgemini, we work with industry leaders. We help them understand the changing environment, and also their customers. We help them reach people, and get close to them. We’re committed to digital transformation. But also, in this market, we know it’s all about the content – and the customer, too

What we do

Maximizing revenue with ad sales transformation

The success of media companies today hinges on both revenue and viewership. Consumers now demand seamless and personalized experiences at continuously rising standards. Read how we stepped in to support a leading media client with the transformation of its ad sales. 

Expert perspectives

Meet our experts

Madan Sundararaju

Expert in Media & Entertainment, Mobile

Frederic Vander Sande

Expert in Growth Strategy, Telecom & Media

Moizzur Rahman

Expert in Media, Tech, Travel & Hospitality