Bringing support to small businesses

The Innovator’s Response

The Innovator’s Response offers strategic guidance to small business owners, including how to leverage content, digital marketing, and social media to reach target audiences. 
 
Tom Abraham, engagement manager at Fahrenheit 212, part of Capgemini Invent, explains: “Living in New York City, we saw firsthand how so many buildings were boarded up overnight; the big box stores, banks, even chain restaurants. But the small businesses – those struggling the most to stay afloat – tried to keep their doors open, as they had no option. We just felt that we had to do something to help them.” 

KeepSmallStrong

KeepSmallStrong offers strategic guidance to small businesses across America, and helps them market themselves better on their website and social media channels. 
 
Richard Lyons, CEO and President at Lyons Consulting Group, a Capgemini company, and Adam Grohs, Founder at agnoStack, share one such story. 

City for City

City for City creates city-specific websites to help highlight local small businesses, amplified by their respective social media channels. Currently, they operate in Oslo, Bergen, and Stavanger.

“We want to raise awareness for local businesses, goods, and services, and to make it easy for people to choose local when they need to buy something,” says Hans. “City for City supports healthy communities, bringing services with the ability to scale. We want it to become a permanent go-to place for anything local, in support of the growth and wellbeing of local businesses.”