Shopping will always be part of the human experience. But with the advent of AI agents — intelligent algorithms that can research, compare, and even purchase products on behalf of consumers — humans may not always be part of the shopping experience.

In our latest POV, AI agents for shoppers: Creating a new path to purchase through consumer focused agentic AI in retail, we explore how AI is becoming an active participant in the commerce journey, anticipating individual needs and preferences, identifying optimal products, and factoring in key criteria like price, availability, and delivery—with minimal human intervention.

While still in its early days, consumer appetite for intelligent solutions suggests that agentic AI could fundamentally reshape shopping, which means retailers may need to rethink their digital strategies.

In this POV, we’ll explore how agentic AI and AI-enabled shopping assistants are:

  • Removing traditional constraints within the journey and reframing shopping from product browsing to problem solving.
  • Challenging long-held loyalty models through improved access and choice.
  • Increasing the need to differentiate the brand through value-led attributes, such as sustainability, transparency, social responsibility and justice.

Our experts will also offer five key digital, cultural and social considerations for brands to prepare for and seize the agentic AI opportunity.

Download now