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Connected MarketingConnected Marketing

Connected Marketing

With real-time insights into your customer expectations, you can connect and engage with your audience at the right moment with contextual and personalized experiences while building relationships that last.

Would you like more customers? Would you like to engage better with those you already have? Would you like both? With our comprehensive, data-led ecosystem approach we enable your marketing team to positively influence all stages of your customer journey from awareness and consideration to purchase and advocacy.

Connected marketing

Deliver a brand-differentiating customer experience.

“To keep pace with digital customers who are active on multiple channels, it’s important to understand marketing in a comprehensive way. With multichannel marketing, we help you orchestrate resources both inside and outside the company, build alliances with business, data and MarTech vendors, and deliver relevant content at the right time via the right channel.”

Thomas Dmoch, Global Offer Leader Connected Marketing

A day in the life of a CMO

Hear from a leading CMO as he talks about his views on how the role of a marketer has changed.

Watch the video

Client stories

    Fluidra builds a new model for website design

    Fluidra partnered with Capgemini to implement Adobe Experience Manager on AWS infrastructure, thereby providing a standardized skeleton on which new websites could be built

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    FILA transforms into an experience-driven retailer

    FILA transforms into an experience-driven retailer

    Leveraging new digital strategies helps the brand re-energize the customer journey with a seamless, API-led architecture

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    Estes Express Lines drives growth with customer service

    Estes Express Lines drives growth with customer service

    In collaboration with Capgemini, Estes Express creates a 360-degree view of the customer in Salesforce to identify new opportunities

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    Dijon becomes a smart city supported by digital technology digital public services

    Dijon becomes a smart city supported by digital technology

    Through its new digital platform, the city of Dijon connects its citizens, equipment, and services on a single urban nerve network

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    Wolters Kluwer transforms its sales and service organization

    Wolters Kluwer transforms its sales and service organization

    In partnership with Capgemini, Wolters Kluwer follows five critical steps to realize complete sales and service transformation

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    Salesforce CRM platform enables Atos Medical to focus on its patients

    Salesforce CRM platform enables Atos Medical to focus on its patients

    Through its partnership with Capgemini, Atos Medical manages to design, configure, and roll out the Salesforce Sales Cloud solution

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      What we do

      Can your brand respond to the world around you? Are you able to deliver on your brand promise? Can you connect with your customers in real time?

      Brands must work hard for their customer loyalty and advocacy. Leveraging data is key to creating relevant, targeted marketing strategies and activities, both behind the scenes and customer facing.

      We help you create emotional connections with your customers in a unique way by understanding their expectations with real-time insights and ensuring relevant interactions with your brand.

      We work with your brand team and wider company to define and execute customer-first strategies for segmentation and profiling, campaign activation, marketing automation, data compliance, omnichannel marketing strategy, and marketing ROI.

      With Capgemini, we enable you to align your brand appearance, meaning, and experiences to guarantee future revenues.

      Does your content strategy ensure a consistent brand experience? Can you deliver relevant and timely content to drive meaningful engagement?

      We make your brand look good by creating a consistent brand experience. Always. Everywhere. We help you realize and maximize your content potential, enhancing brand salience, customers conversion, and loyalty through relevant and timely content across all channels and formats.

      Each brand has a unique story to tell – let us help you tell yours. When cultivated correctly, these stories can touch hearts and move markets. We help you unlock this potential by crafting thoughtful and scalable brand, communications, and content strategies, along with purpose-led design to address the goals of communities. You’ll see real improvements in corporate reputation and overall engagement with customers and employees alike.

      Can you deliver relevant and real-time campaigns? Are you able to continuously optimize your campaign performance?

      To win in today’s fast-paced market, business leaders must develop rich, deep relationships with their customers by delivering best-in-class, consistent experiences across multiple touchpoints through personalized activation.
       
      We activate your marketing to build relationships across every customer touchpoint, beginning with defining a marketing strategy with a focus on personalization.  

      Not only do we design and implement innovative marketing and loyalty programs for customer stickiness and customer-centric contact and asset management, we help you target your customers more efficiently through data enrichment in a compliant way and respectful way.
       
      Ensure customers are motivated to do more with your brand.

      Is your marketing organization agile enough to meet dynamic customer demands? Does your organization foster collaboration and synergy?

      We enable your team to work in an interdisciplinary, agile manner leveraging the right organizational structure, and thereby creating an agency network that seamlessly supports the entire value chain of your marketing department. We believe that the right marketing organization is a prerequisite to realizing the strengths of marketing technology.

      Is your marketing technology equipped to handle all your customer data? Does your marketing platform facilitate data-driven decisions?

      We help you conceive MarTech platforms that integrate multi-source customer data, distribute it to employees according to their roles, and address the audience in real time and at scale. We enable you to design and deploy the right solutions and tools to drive interactions between the customer and your brand, measure its effectiveness, and facilitate data-driven decisions.

      Research and insights

      Point of view

      Effective investment in generative AI for marketing
      Point of view

      Dynamic modular content creation at scale
      Point of view

      Five key challenges and opportunities for chief marketing officers
      Point of view

      Imagining a new era of customer experience with generative AI
      Capgemini Research Institute

      Generative AI and the evolving role of marketing: A CMO's playbook

      capgemini-research-institute
      Point of view

      Point of view: How to put your customer first with connected marketing

      Expert perspectives

      Customer experience

      Four characteristics of an adaptive marketing organization

      Markus Cramer
      Expert Perspectives
      Customer experience

      Connected Marketing: An Ecosystem Approach

      Dr. Thomas Dmoch
      Customer experience

      Omnichannel marketing: myth or reality?

      Capgemini

      Meet our experts

      Yvo Booisma

      Yvo Booisma

      Global offer leader Connected Marketing
      Yvo Booisma is the Global Connected Marketing offer leader. With a deep understanding of CMO challenges, his passion is achieving the best seamless customer experience for our clients.
      Markus Cramer

      Markus Cramer

      Expert in Strategy and Transformation
      “I am supporting clients from strategy definition to operating model implementation. I am helping my clients to make their organizations more adaptive and innovative. In addition to these focus areas I have a proven track record in Carve-Out projects and Post Merger Integration.”
      Darshan Shankavaram – Our Expert

      Darshan Shankavaram

      Executive Vice President, Digital Customer Experience Global Practice Leader
      Darshan is globally accountable for directing and building the Capgemini Group’s capabilities, delivery, service and portfolio for its 25,000 strong Digital Customer Experience (DCX) Practice. He has over 30 years of industry experience, including 15 years in Digital and Mobile. With his vast knowledge of business consulting, domain, and technical implementations, he has successfully led many large CX transformation programs.
      Fernand Khousakoun – Our Expert

      Fernand Khousakoun

      VP – Commerce CoE Leader Europe, CJM Global Lead
      Fernand has 24 years of experience working with customers to improve the Customer experience.
      Lee Dempsey

      Lee Dempsey

      Principal and Capabilities Leader in Capgemini’s Digital Customer Experience (DCX) practice
      Sumit Uppal

      Sumit Uppal

      Head of Digital, North America, Capgemini
      Sumit heads the Digital practice for Financial Services in North America working with clients in Banking, Capital Markets, Insurance and Healthcare to support on Digital Transformation, Technology Strategy, Innovation and at scale digital delivery initiatives. He also leads the charter for Content & Digital Marketing globally to accelerate our efforts around the space with our strategic vendor partners. He is an intrapreneur and is passionate about incubating new digital capabilities / solutions which can accelerate digital transformation for his clients, also scaling them globally.

        Partners